Dronerise: gradually, then suddenly

by Jon Evans

Drones feel a bit like old news already, don’t they? At least in the Valley, with its hyper-fragmented mayfly attention span. The military has used them for decades. DJI, the undisputed (consumer) polycopter industry leader, was founded in 2006. We tech journalists can’t stop talking about drones, but they’re still mostly playthings, curiosities. One might well ask: what became of all that hype?

It’s a fair question, given our raised expectations — drones replacing FedEx trucks, drones providing emergency relief, drones creepily face-scanning every protester at a demonstration — but I think it evinces an unrealistic expectation of consistent, linear change.

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